Information overload means that people are hungry for original and engaging content.
More effort and resource needs to be factored into producing this kind of content when seeking to engage people online. People need to start thinking of themselves as micro TV and Radio stations.
Their programme of engagement or consultation will need a schedule of videos, podcasts, infographics, images and surveys etc.
You don't need to break the bank doing this kind of thing either. But occasionally it may be worth investing in something special - if the issue is big enough.
Giant:
Jonathan Bradley
Jonathan Bradley
Founder
Participate Ltd
0845 094 8191
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